Media and the War on Terrorism free essay sample

A paper which examines the medias control of the war on fear mongering. A paper which presents a point by point conversation about the war on fear mongering and the medias control of the war. The essayist plots the cultural perspectives on the US assaults on Middle Eastern soil. The author likewise portrays the manner in which the media has controlled society individuals in regards to the assaults by declining to cover certain issues and helping out the US government. Probably the most punctual ways that the media started to control the world sentiment about the United States assault in the Middle East was its inclusion of Bin Ladens response to the assaults on 9-11. The media on a practically overall premise started to guarantee in November that Bin Laden had announced credit was his for the attacks(Truth pg 10). We will compose a custom paper test on Media and the War on Terrorism or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Media in the United States, Britain, New Zealand and different countries demanded that he had conceded, we did it (Truth pg 10). It was accounted for that he admitted on a news arrange in England. This would have an exceptionally overwhelming effect in transit society would see Bin Laden and the war against the Middle East. Until this happened, America just as different countries were offended at the assaults on America which slaughtered a great many regular people yet there was a dithering about who to assault.

How Homogeneous Charge Compression Ignition Works

How Homogeneous Charge Compression Ignition Works In the mission for ever-improving eco-friendliness and outflows decrease, an old and promising thought has discovered new life. HCCI (Homogeneous Charge Compression Ignition) innovation has been around for quite a while yet has as of late got reestablished consideration and excitement. While the early years saw numerous difficult (at that point) deterrents whose answers would just come as modern PC controlled gadgets were formed and developed into dependable advances, progress slowed down. Time has, as it generally does, did something amazing and almost every issue has been understood. HCCI is a thought whose opportunity has arrived with about the entirety of the parts and bits of innovation and expertise set up to cause a genuine to go of it. What is HCCI? A HCCI motor is a blend of both ordinary flash start and diesel pressure start innovation. The mixing of these two structures offers diesel-like high proficiency without the troublesome and costly to manage NOx and particulate issue outflows. In its most fundamental structure, it essentially implies that fuel (gas or E85) is homogeneously (altogether and totally) blended in with air in the burning chamber (very much like a standard flash lighted gas motor), however with a high extent of air to fuel (lean blend). As the motors cylinder arrives at its most elevated point (top flawlessly focused) on the pressure stroke, the air/fuel blend auto-touches off (suddenly and totally combusts with no flash attachment help) from pressure heat, much like a diesel motor. The outcome is the best of the two universes: low fuel utilization and low outflows. How Does HCCI Work? In a HCCI motor (which depends on the four-stroke Otto cycle), fuel conveyance control is of vital significance in controlling the ignition procedure. On the admission stroke, fuel is infused into every chamber burning chamber by means of fuel injectors mounted legitimately in the chamber head. This is accomplished autonomously from air acceptance which happens through the admission plenum. Before the finish of the admission stroke, fuel and air have been completely presented and blended in the chambers burning chamber. As the cylinder moves back up during the pressure stroke, heat starts to work in the burning chamber. At the point when the cylinder arrives at the finish of this stroke, adequate warmth has aggregated to cause the fuel/air blend to unexpectedly combust (no flash is fundamental) and power the cylinder down for the force stroke. In contrast to traditional flash motors (and even diesels), the burning procedure is a lean, low temperature and flameless arrival of vitality over the whole ignition chamber. The whole fuel blend is scorched at the same time delivering comparable force, however utilizing substantially less fuel and discharging far less emanations all the while. Toward the finish of the force stroke, the cylinder inverts heading again and starts the fumes stroke, however before the entirety of the fumes gases can be cleared, the fumes valves close early, catching a portion of the inactive burning warmth. This warmth is safeguarded, and a little amount of fuel is infused into the ignition chamber for a pre-charge (to help control burning temperatures and outflows) before the following admission stroke starts. Difficulties for HCCI A progressing formative issue with HCCI motors is controlling the ignition procedure. In conventional sparkle motors, ignition timing is handily balanced by the motor administration control module changing the flash occasion and maybe fuel conveyance. Its not almost so natural with HCCIs flameless ignition. Ignition chamber temperature and blend arrangement must be firmly controlled inside rapidly changing and exceptionally restricted limits that incorporate parameters, for example, chamber pressure, motor burden and RPMs and choke position, surrounding air temperature boundaries and climatic weight changes. A large portion of these conditions are made up for with sensors and programmed changes in accordance with in any case ordinarily fixed activities. Included are singular chamber pressure sensors, variable water powered valve lift and electromechanical phasers for camshaft timing. The stunt isnt to such an extent as getting these frameworks to fill in as it is getting them to coop erate, rapidly, and over a large number of miles and long stretches of mileage. Maybe similarly as trying however will be the issue of keeping these propelled control frameworks moderate. Points of interest of HCCI Slender burning returns 15 percent expansion in eco-friendliness over a regular flash start engine.Cleaner ignition and lower discharges (particularly NOx) than a customary sparkle start engine.Compatible with gas just as E85 (ethanol) fuel.Fuel is copied speedier and at lower temperatures, lessening heat vitality misfortune contrasted with an ordinary sparkle engine.Throttleless acceptance framework disposes of frictional siphoning misfortunes brought about in conventional (choke body) flash motors. Hindrances of HCCI High chamber pressures require more grounded (and increasingly costly) motor construction.More constrained force run than a customary sparkle engine.The numerous periods of ignition attributes are troublesome (and progressively costly) to control. Unmistakably HCCI innovation offers prevalent eco-friendliness and outflows control contrasted with the regular proven sparkle start fuel motor. Whats not really certain yet is the capacity of these motors to convey these attributes modestly, and, presumably more significantly, dependably over the life of the vehicle. Proceeded with headways in electronic controls have brought HCCI to the cliff of serviceable reality, and further refinements will be important to send it to the brink into regular creation vehicles.

How to Monetize Your Blog Successfully

How to Monetize Your Blog Successfully © Shutterstock.com | Alex BrylovBlogging is an incredibly popular activity and is increasingly becoming a great source of income for many people. In this article, we will look at 1) the importance of blogging, 2) preparing to monetize and 3) tips and techniques on how to monetize your blog.THE IMPORTANCE OF BLOGGINGBlogging BackgroundBlogs are an abbreviation of the expression weblog and are a type of website on the internet. These websites host posts that provide information or initiate discussion. The blog has evolved from a single person or small group run format to multi-author blogs over the years. These blogs have multiple authors, are often professionally edited and used by newspapers, universities, think tanks, advocacy groups or other institutions.The word blog is also used as a verb, and used in the context of adding and maintaining content on a blog. Blogs allow for comments and messaging, which is what makes them different from other types of websites and more like a typ e of social media. Blog owners work towards creating and maintaining social relations with their audience, bloggers and often with relevant businesses. Typically, blogs will have a combination of text, photos and other media. There may also be links to other blogs or websites.As of February 2011, 156 million public blogs on the internet. In 2014, there were 172 million blogs on Tumblr and 75.8 million on WordPress. The most popular blog service is said to be Blogger, but the company does not share usage statistics.Popularity of BloggingAccording to a Social Media Marketing Industry Report from the Social Media Examiner for 2014, blogging is at the top in terms of importance and investment from businesses. The survey includes social media marketing professionals. Blogging overtook YouTube in the 2014 report with 68% of these professionals planning to increase blog investments in the same year. There is also an increased prioritization for blogs optimized for mobile devices.PREPARING TO MONETIZE YOUR BLOGAll this attention and focus means that bloggers are uniquely positioned to make more money from their blogs. There are several ways to monetize a blog, depending on the direction of the blog or the depth of a blogger’s interest.But before a blog can be monetized, there is substantial pre-work that needs to be put in to prepare. These basics are needed for the blog to gain traction, for a substantial number of engaged readers and regular traffic. Blogs are usually started for reasons other than making money, and the traffic that is built up over time is leveraged for monetization. These basics include:Developing a sound content map and strategy;Choosing the right blogging platform;Designing a great layout for the blog;Focusing on bringing in traffic.TIPS AND TECHNIQUES FOR MONETIZING YOUR BLOG1. AdvertisingThis is often the first avenue bloggers take to monetize their blog. The pre-requisite for this technique is that there is a steady flow of substantial traf fic to your blog as well as engaged readers who comment regularly and message. These two things will be of interest to advertisers. Once these are in place, there are a number of advertising routes that can be taken. Some of these include:Pay Per ClickAs the name suggest, this method allows you to earn money whenever a reader clicks on an advertisement placed on your blog page. Once you select a provider for the service, you are given a code to put on the site. Contextual ads relevant to the website content are sent by the provider. These may be image or text based. The most popular service for this type of advertising in Google AdSense, but there are also other options out there such as Bidvertiser and Clicksor.Usually, a small percentage of site visitors will click on these ads. So a fairly substantial amount of traffic is needed to make a good amount of money. In addition to this, there are some parts on the website that are more visible than others. The space at the beginning of an article and that at the end are most visible, so an ad placed here will have a higher chance of being clicked on.Cost Per Mile Somewhat similar to Pay Per Click, payment is based on the number of page views. The payment is calculated based on a certain number of page views. There are several CPM providers that can be used to get these ads. These providers give different rates with better providers offering higher rates. The placement of these ads is also relevant in this type of advertising.In-Text AdsIn-text ads are also placed by a provider for your blog. These are sponsored links that are double underlined. This makes them stand out and when the cursor is hovered over them, a small pop-up appears. If a user decides to follow the link, the owner of the blog gets some money. The ads placed in this type of advertising are more obvious than other methods and can put some people off. The idea is to use the ads properly to make best use of them.Advertising WidgetsAnother popular me thod for advertising is to add widgets to the website. Widgets are designed to be hassle free and easy to use. They can be a mixture of pay-per-click, text-link ads and affiliate advertising.Advertising SpaceAnother way to bring in money from a blog is to sell ad space to display banners. This method allows the blogger to remove the fee paid to a middleman and directly transact with the business owner who wants to advertise. Banner deals are usually to display the banner for an agreed upon time period and an agreed upon fee. The only negative is that all the details of the transaction from the arrangement to banner changes etc. all have to be managed by the blogger themselves and that can take time away from developing content for the blog.RSS Adverts Another good way to make money from a blog is to place ads in the RSS feed. RSS feed generators now provide this service but it can also be set up on one’s own. A service provider may offer a CPM or PPC option and you could opt to se ll sponsored messages or banners directly. Some options to get started are BidVertiser and Google FeedBurner.Audio Advertising Audio advertisements are a somewhat intrusive form of advertising and should be used with caution. One way of using these ads is the pay-per-play ads. These are automatically played automatically as the page loads and cannot be paused or turned off by the viewer. This is what some might find irritating and even though the ad is usually very brief, you should weigh the pros and cons of the method. Another form is the podcast ad, where a regular podcast feature is added to the website. Ads can be featured in these podcasts. This is a less intrusive version of the method because the ads will work as a commercial break during a radio show.Pop-ups/LightboxesA well-known form of online advertising is the popup. These are fairly common online, but are annoying enough for there to be pop-up blocking extensions on most web browsers. But there are still ways to use th ese properly with success. One idea is to have only one pop-up for new visitors. It will capture attention but not bother repeatedly. Pop-ups can also be used to promote certain parts of your own website such as a webinar or a tutorial.2. Affiliate LinksThis is another way to make money from your blog if executed correctly. Many other forms of advertising can be used as affiliate marketing methods as well as product reviews. As an example, if you run a makeup blog, then you could research affiliate programs and find out who features clients related to makeup. You could feature the best mascaras or the most long lasting lipstick and finish by promoting this as an affiliate product. Commissions may be awarded for every sale that results from your promotion as viewers are directed from your blog to the product page. Some good places to find affiliate products are ClickBank, ShareASale, Skimlinks and AffiliateWindow.Affiliate links can be a great way to make money. Amazon Associates for example, pays up to 8.5% for Kindle Books and 5% for movies and music. Many bloggers make as much as 75% of their total income from affiliate links such as reviews and tutorials. Just remember to put in a disclaimers on the blog letting readers know that you use affiliate links periodically.3. Social Media IconsAnother good way to easily monetize your blog is to use the social media icons. With the ever increasing popularity of social media, there are social sharing icons present on every page you visit online. Some of these buttons, usually through plug-ins, help change settings so that once a post is shared, there is a request to follow you or someone else. This option to follow someone else can be used as ad space and sold for profit to another party. A good idea is to try and make this link a related one so that it makes sense to people and increases the likelihood of them actually following or liking this other account.4. NewslettersNewsletters offer many different ways to mon etize your blog. The obvious choices are to sell ad spaces in the actual pages of the newsletter. But apart from this, there are a few other ways to use a newsletter as a source of revenue. One of these is what happens when a person signs up for a newsletter. When they do, you can just let that window close or let it redirect to your homepage. A good option for monetizing is to have an ad fill this space. Any confirmation emails or auto-responders are also good places for ad space. The smart strategy here is to identify related products or services that would be of interest to our readers. When these are shared as ads, there is more likelihood of it being received positively.5. Be a MerchantThe most difficult but also most rewarding way to make money from your blog is to become an entrepreneur and sell your own products or services. Though this is the most demanding way to make money, it can reap the most profits and increase traffic to the blog at the same time. Products could be d igital or physical, and services could be online or require you to be present in person. You can also sign up with a company to attract affiliates to help increase sales for a commission.6. Membership SitesAnother time-consuming way to monetize your blog is to setup a membership section. This is a method that requires dedication, commitment and a strict quality control. This is why it is a method that also requires research, preparation and a clear strategy for the blog. Newspapers are an example of websites that offer sections for members. NYTimes allow a user to read up to 20 articles a month free of charge. Beyond this, the reader has to pay a subscription fee and join up. A good business idea could be to offer brief tutorial videos free of charge to bring in traffic and offer extended support and downloads for site members. These members can be charged a monthly fee. Some examples of membership sites include:lynda.comâ€" charges a monthly membership for high-quality, HD, product ion house level instruction videos on training related to software products, technology, business, and skills that immediately help others make money.Kiyuko.com  and  bcgurus.com  â€" charge membership fees for training on Adobe Business Catalyst (Including technology, business aspects of running a BC business, and also Business Catalyst Templates).7. Hire Me PageSimilar to selling your products online, a blog could be your pathway to increase your clients in the real world. Professionals such as consultants, stock traders, architects, psychologists and trainers are just some of the people who could use a blog to make their views accessible to more people and hence bring in more clients. This could be limited to actual physical meetings or a service could be provided online.8. Add Call to ActionAnother good idea is to make sure that there is some kind of call to action at the end of every post. This could be to purchase an affiliate product, to follow a paid account or to purchase o ne of your own products or services. If your regular and new readers have enjoyed your article and the call to action is for a relate item, then there is a good chance of a successful sale. For example, if you review a certain software, you could add an affiliate link to purchase software as well as your own services to help use the software.9. Instant MarketplaceAn innovative way to make some money from a blog is to use a service such as Ubokia to add a miniature marketplace to your site. This service helps you add a small niche marketplace without the hassle of maintenance and management of the products or the transactions. A music blogger can add links to musical instruments from Ubokia. The website pays bloggers a two percent commission on sales for hosting the marketplace.You can read about an actual bloggers monetization experience here and some tips from other bloggers here.

The Effect of European Union Membership on the Political...

The Effect of European Union Membership on the Political Parties in the UK The issue of the European union has been one which has dramatically shaped the course of British politics. Most significantly, it has affected the political parties, in various ways. It might be assumed that each party would be required to create firm and coherent policies on Europe, to provide choices for the electorate. However, in Britain, the issue of the European Union serves to divide the parties internally and leads to fluctuating and irresolute policies. Within both major parties, there has been intense division since the establishment of even the most basic European Union. Originally, the Labour Party was†¦show more content†¦This exact problem has lead to the major change within political parties, inner division. For example, in the Labour Party, this very issue has seen the Deputy PM, Roy Jenkins, in 1979, to resign, the party to split into a fragment called the Social Democratic Party in 1981 taking up an anti-European agenda, and even the exact issue was bypassed due to the division and contrasting views of the government and the party by the use of the 1975 EU referendum. This pattern is a similar one which can be seen in the Conservative Party. Traditionally, the Party were anti-European and were well known for their objections to any sort of European connections. This was reversed between 1961 and 1975 when they were actively positive towards the EU. After 1975, this was overshadowed by the severe split within the party, which is a major effect of the EU. The aftermath of Mrs Thatchers terms in office where she was rigidly a Eurosceptic, so much so as many resigned such as Michael Heseltine, meant that the party adopted a far less controversial and potentially vote-losing stance of Britain being run with Europe and not by Europe. This again echoes the Labour approach of avoiding the issue, and not making clear decisions on the basis it might alienate the majority, and combines traditional Conservatism with a less-rigid angle toShow MoreRelatedUnited Kingdom Of The European Union And The Political, Economical, And Social Consequences1694 Words   |  7 Pagestheir countries’ fate: whether they should leave the European Union. What makes this important is that it would be the first country to leave the European Union in a time when other European countries are either in negotiation or planning to join. It would be a big deal as the United Kingdom is Europe’s third largest economy. As the people are about to vote on their future, there are concerns as what would be the economical, social, and political consequences. While some wonder what would the benefitsRead MoreNotes On The European Union Essay1496 Words   |  6 PagesINTRODUCTION: What is European union? The European union (EU) is an economic and political partnership involving partnership of 28 European countries (Austria , belguim ,Bulgaria , Croatia ,Cyprus , Czech republic ,Denmark ,Estonia ,finland ,france ,germany ,Greece ,hungary ,Ireland ,Italy,Latvia ,Lithuania ,Luxembourg ,malta ,Netherlands ,Poland ,Portugal ,Romania ,Slovakia ,slovennia ,spain ,Sweden ,united kingdom) which began after world war 2. The main idea of the union was that countries whichRead MoreThe Uk Should Leave The European Union1593 Words   |  7 Pagesfavour of the Britain’s leaving the European Union and those who oppose it. Who do you expect to be the major gainers and losers? Be sure to explain why you see them as gaining or losing, using economic reasoning. You should suggest which of these gains and losses you think are likely to be most important. Throughout this essay I am going to be exploring the current issues surrounding the decision of whether or not the UK should leave the European Union. I will be researching and lookingRead MoreThe European Union983 Words   |  4 Pages Thus, the leading party of the United Kingdom has approved a referendum on UK’s membership of the European Union. Opinion polls show that British citizens have a different perspective on the issue. A recent study conducted by center for European reform showed that â€Å"The younger generation of Britons favors European Union because it offers a good economic prospect. At the same time, the older generation perceives the EU as an anti-democratic institution. Experts form European commission suggestsRead MoreUk Referendum Essay783 Words   |  4 Pages The results of the 2016 UK referendum was a surprise to the rest of the world, but there are definitely factors that made this a predictable result. At first glance, one might assume that economics were the main contributing factor to the people’s discontent of membership in the EU. But as I researched, I found that politics in the UK and the EU had a far greater impact on the feelings of Brits. However, some importan t economic factors still exist. The European Union’s economy, despiteRead MoreEU Essay1312 Words   |  6 Pagesvote, the European Union and the United Kingdom has consistently quarrelled whether UK’s exit from the union will be â€Å"hard† or â€Å"soft.† As many political scientists have predicted, this leave will not be easy for either party. Not only will the European Union will lose the economic powerhouse the UK is, but the UK will lose the multitude of benefits, regarding trade, finance, free movement of people, etc., the EU membership affords. This loss poses the need to represent the interest of the UK and theRead MoreThe Ideas Of Creating A Unified Europe1735 Words   |  7 PagesThe idea of creating a unified Europe were in the minds of many European writers, Intellectuals, philosophers of the last centuries, such as, Immanuel Kant, Aristide Briand and Victor Hugo (The French author) who wrote in 1849: A day will arrive, where all nations of this continent will come toge ther closely and create a higher community and big European brotherhood and there will be no other battlefields than the markets, which open for trade. However, On the 9 May 1950 after the Second World WarRead MoreReasons For Britain To Leave The EU1108 Words   |  5 PagesReason for Britain to leave the EU – POLITICAL and FINANACIAL The UK have been a part of the EU since 1973. Since the accession of the country in 1973, Europe has completely changed its nature. For years, Euro sceptics have been campaigning for a referendum on the membership on the UK in the EU. The British has officially voted to move away from the EU. The market is in crisis after the revelation that the united kingdom is a broken nation. On June 23, 2016, in a referendum organized by former PrimeRead MorePolitical And Economic Impacts Of The British Voters985 Words   |  4 PagesBritish voters have spoken on the June 23 referendum that they want their country out of the European Union. The leave side has prevailed with 52 percent voters supporting Brexit, or Britain s exit, while the remain side getting 48 percent. Some of the political and economic impacts have been already felt in the United Kingdom and registered in Europe and across the world. The others will come as political and economic uncertainties continue. In the United Kingdom, the Conservative Prime MinisterRead MoreA Brief Note On The United Kingdom And The European Kingdom2007 Words   |  9 Pagespopulation are becoming eurosceptic. Euroscepticism in the UK is the distrust and scepticism of the relationship between the United Kingdom and the European Union and is considered a controversial and important concept in British Politics. This increase in Euroscepticism in the UK has contributed to an EU referendum on the 23rd June 2016, during which the United Kingdom will either decide to continue as a member state or to leave the European Union. Euroscepticism within the United Kingdom is an increasingly

The Idea of the “American Dream” - 1101 Words

The American Dream Final Exam By: Uday Govindswamy Period 2 The idea of the â€Å"American Dream† was first used in the book The Epic of America, written by James Truslow Adams, in 1931. Adams stated that the American Dream is, â€Å"the dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†¦(31) â€Å". The key elements of the American Dream include: access to a college education, owning a home, enjoying political freedom and being economically independent (Clinton American Dream Initiative 3). Every newly arrived immigrant believes that with hard work he or she will achieve all or most of the elements of the American Dream. The fundamental thesis of the†¦show more content†¦In particular, the typical African-American family had 60% as much income as a Caucasian family in 1968, but only 58% as much as a Caucasian family in 2002 (â€Å"New Report†). This exemplifies that economic discrimination of African-Americans has be en deteriorating rather than improving. Regardless of the economic growth, the economic position of African-Americans has worsened. Thus the American Dream remains a myth for an important part of American society. Economic discrimination of Hispanics can be viewed through the gap between their unemployment rates and those of Caucasians. Hispanics have twice the unemployment rate compared to Caucasians (â€Å"Category C† 201). The statistic suggests that Hispanics have a higher chance of being unemployed because they are not Caucasian. Being unemployed means no income, no health insurance, and no money to educate your children. So, the American Dream stays out of reach of the next generation as well. Moreover, according to a new poll from Xavier University, only 60% believe the American Dream is getting harder, also 68% believe that the dream will be harder to achieve for their children (Good The Atlantic). This proves that the American Dream will only get harder to achieve over time. The above all point to the fact that today for many - the American Dream is a myth. According to the, The American Dream Initiative, a college education is one of the key pillars of the American Dream

Rudolf Virchow Free Essays

Rudolf Virchow was born on October 13, 1821, in Schivelbein, as the only child of a farmer. His early interest in the natural sciences and broad humanistic training helped him get a high marks throughout school. In 1839, he earned a military fellowship to study medicine at the Freidrich Wilhelm Institute in Berlin, Germany. We will write a custom essay sample on Rudolf Virchow or any similar topic only for you Order Now Virchow had the opportunity to study under Johannes Muller, gaining experience in experimental laboratory and diagnostic methods.In 1843, he received his medical degree from the University of Berlin and went on to become company surgeon at the Charite Hospital in Berlin. He was one of the first to describe white blood witch is also known as Leukemia. Later he became professor and director of the pathological institute. Virchow’s was known for his findings that a whole organism does not get sick. Only certain cells or groups of cells get the infection.In 1855, at the age of 34, he published his now famous aphorism â€Å"omnis cellula e cellula† (â€Å"every cell stems from another cell†). With these resuts, Virchow launched the field of cellular pathology. He stated that all diseases involve changes in normal cells, that is, all pathology ultimately is cellular pathology. This insight led to major progress in the practice of medicine. It meant that disease entities could be defined much more sharply. Diseases could be characterized not merely by a group of clinical symptoms but by typical anatomic changes.Rudolf has changed how doctors can find out when a person is sick. His main point is that only certain cells or groups of cells are the ones that make the person sick. I have learned that now thanks to Rudolf’s invention in the medical field, we now know where to locate the infection to make it easier for doctors to cure you. This really helps because without these findings people would still be sick and die from whatever they have been infected with. How to cite Rudolf Virchow, Papers

Dr. Seuss How the Grinch Stole Christmas free essay sample

Dr. Seuss How the Grinch Stole Christmas! (promoted theatrically as The Grinch) is a 2000 American fantasy comedy Christmas film from Universal Pictures and Imagine Entertainment, based on the 1957 book of the same name by Dr. Seuss. It was the first Dr. Seuss book to be adapted into a full-length feature film. Because the film is based on a childrens picture book, many additions had to be made to the storyline to bring it up to feature-length, including some information about the backstory of the titular character. Most of the rhymes used in the book were used in the film, though some were slightly changed, and new rhymes were put in as well. The film was directed by Ron Howard, produced by Howard and Brian Grazer, and starring comedian Jim Carrey. The film received mixed reviews from critics, but spent four weeks as the number-one film in the United States. The Grinch is the second highest-grossing holiday film of all time with $345,141,403 worldwide, only behind Home Alone. Plot In the city of Whoville, everyone celebrates Christmas with much happiness and joy, with the exception of the cynical and misanthropic Grinch (Jim Carrey), who despises Christmas and the Whos with great wrath and occasionally pulls dangerous and harmful practical jokes on them. As a result, no one likes or cares for him. The postmasters daughter, Cindy Lou (Taylor Momsen), who is six years old, believes everyone is missing the point about Christmas. After finding him messing up the mail in the post office, Cindy Lou becomes aware of the Grinchs existence, and starts to become interested in the Grinch and his history, asking everyone what they know about him, and soon discovers that he has a tragic past. He actually arrived in Whoville by mistake, due to a wrong wind when he was a baby, and was adopted by two elderly sisters. Although he showed some sadistic tendencies as a child, he was not the cruel and selfish person who he later became; he was ridiculed by classmates (particularly by Augustus May Who, who is currently the Mayor of Whoville) because of his appearance with the exception of Martha May Whovier, a much-admired Whoville beauty who was pursued by both the Grinch and May Who. Before he shaved his chin after remembering what all the kids said, he made a gift for Martha by smashing some heirlooms of the spinster sisters and machining them into a metal angel. When everyone saw the Grinchs face covered with shaving tape the next morning, due to cutting himself repeatedly with the shaver, he became isolated. He lost his temper, caused havoc in the classroom, and ran away to live on Mt. Crumpit. He never returned home, and became an urban legend due to brief sightings. Cindy, touched by this story, decides to make the Grinch the main participant of the Whobilation, to the great displeasure of May Who, who reluctantly agrees after pressure from the townspeople who have been warmed by Cindys generous spirit. But when she offers an invitation to the Grinch, he turns down her offer. He gradually changes his mind, however, due to the promise of a gift and arrives late to the proceedings, dressed in a stolen Alpine mountain climber outfit. But just as the Grinch is enjoying himself, and is almost won over, May Who not only proposes to Martha in marriage, but also gives the Grinch an electric shaver as a bad joke. This causes the Grinch to lambast the Whoss Christmas celebrations for gifts they will dispose of later anyway, in the hopes of making them too ashamed to celebrate the holiday. He then goes on to ruin the party and upset Cindy Lou. The Grinch is pleased with his actions, but much to his dismay, he soon realizes that his attack does not remove the spirit of Christmas from the Whos, and that they will celebrate the commemoration of the Christmas tomorrow (also getting out a spare Christmas Tree for the town square). Outraged with the idea of spending another Christmas alone in his cave, the Grinch, who is convinced that the Whos only celebrate Christmas because of their extravagant gifts, decides to steal all their belongings while they sleep. Creating a Santa suit and sleigh, and running a test course that fails, the Grinchs burglary is successful despite again being surprised by Cindy-Lou and having to fabricate an explanation as to why he is stealing the family Christmas tree. He forces Max, his dog, to pull all the stolen things, when his flying sleigh runs out of fuel. The next day, the Whos discover the Grinchs scheme, and May Who denounces Cindy Lou as the root of the whole catastrophe. However, her father, Lou Lou Who, reminds everyone that they still have the Christmas Spirit the one thing that does not come from a store and that the principal meaning of Christmas is to spend it with family and friends, and not about giving or receiving gifts and putting up decorations. The people accept his speech, and begin to sing. This scene explains why the Whos celebrated Christmas despite the theft of all the gifts. Cindy Lou went to Mt. Crumpit to find the Grinch. The Grinch reveals that he intends to destroy all the stolen gifts after he hears the Whos crying, which he anticipates would be the result of his actions. However, he hears the joyful singing of the Whos. Frustrated at the failure of his plan, the Grinch realizes that Christmas means much more than mere material gifts, an insight that profoundly touches him and makes his heart grow three times its original size. However, the stolen gifts nearly fall off the cliff, and the Grinch desperately tries to save them to no avail. However, when he realizes Cindy Lou has come to wish him a Merry Christmas, the Grinch with enough strength to lift the gifts and Cindy Lou right over his head. After a long descent, the Grinch appears along with Cindy and the gifts, He explains the schemes and apologizes for his actions towards them. The Whos reconcile with the Grinch, while Martha turns down May Whos proposal and decides to stay with the Grinch instead, much to The Grinchs delight. The redeemed Grinch starts a new life with the Whos, and commemorates the Christmas feast with them in his cave. Cast Jim Carrey as the Grinch, a green creature who always hated Christmas since he was an 8-year-old child. It was revealed in his origin that he started to hate Christmas after his school classmates laughed at him when he tried to shave his chin. Before Jim Carrey was cast to play as The Grinch, Jack Nicholson and Eddie Murphy were considered to play, but both actors were scrapped. [citation needed] Jeffrey Tambor as Mayor Augustus May Who, Whovilles rude, arrogant, and judgmental mayor and the main antagonist of the film. He is revealed to be the school bully who picked on the young Grinch over his shaved chin, which motivated the Grinch to hate Christmas in the first place. He also denounces the Grinch every chance he gets and wants to have a Grinch-less Christmas. Christine Baranski as Martha May Whovier, the Grinchs lifelong crush and the romantic interest of May Who. She ultimately rejects the Mayor and chooses the Grinch. Bill Irwin as Lou Lou Who, Cindy Lous father and the postman of Whoville. Molly Shannon as Betty Lou Who, Cindy Lous mother and a rival to Martha May in a house-lighting contest. Taylor Momsen as Cindy Lou Who, a young Who who thinks the Christmas spirit in Whoville is lost. (In this version, she is six years old, whereas in the book and TV special she was no more than two). Kelley as Max the Dog and Frank Welker as his voice, who is the Grinchs pet dog and only companion on Mt. Crumpit. It is unknown how or when The Grinch got him. Clint Howard as Whobris, the mayors sycophantic aid. Mindy Sterling as Clarnella Who, one of the Grinchs childhood caretakers Jeremy Howard and T. J. Thyne as Drew Lou and Stu Lou Who, troublesome sons of Lou and Betty, and brothers to Cindy Lou. Jim Meskimen as Officer Wholihan, the chief of police. Josh Ryan Evans as an 8-year-old Grinch; his humiliation at school by May Who is what drives him into a hatred of Christmas. Anthony Hopkins as the Narrator. Bryce Dallas Howard as a surprised Who. Ben Bookbinder as an 8-year-old Augustus May Who; he tormented the young Grinch, which then motivated the Grinch to hate Christmas. Landry Allbright as an 8-year-old Martha May Whovier. She shows compassion towards the young Grinch. Reid Kirchenbauer as an 8-year-old Whobris. Soundtrack 1. Kids Today – Jim Carrey and Taylor Momsen * 2. Grinch 2000 – Busta Rhymes and Jim Carrey 3. Green Christmas – Barenaked Ladies 4. Christmas of Love – Little Isidore and the Inquisitors 5. Lonely Christmas Eve – Ben Folds 6. Grinch Schedule – Jim Carrey * 7. Better Do It Right – Smash Mouth 8. Whoville Medley (Perfect Christmas Night/Grinch) – Trans-Siberian Orchestra 9. Reindeer – Jim Carrey * 10. Christmas Is Going to the Dogs – The Eels 11. Youre a Mean One, Mr. Grinch – Jim Carrey 12. Christmas Means More – Anthony Hopkins and Jim Carrey 13. You Dont Have to Be Alone – *NSYNC 14. Where Are You, Christmas? – Faith Hill 15. The Shape of Things to Come – James Horner 16. Memories of a Green Childhood – James Horner + 17. Christmas, Why Cant I Find You? – James Horner and Taylor Momsen 18. Stealing Christmas – Anthony Hopkins, James Horner, Jim Carrey, and Taylor Momsen ~ 19. The Big Heist – James Horner + 20. Does Cindy Lou Really Ruin Christmas? – James Horner + 21. A Change of Heart – James Horner + 22. The Sleigh of Presents – James Horner + 23. He Carves the Roast Beast – James Horner ^ Legend:? *Dialogue? + Instrumental? ~ Includes Narration and Dialogue? ^ Includes Welcome Christmas Reception Box office Dr. Seuss How the Grinch Stole Christmas was a financial success at the box office, opening at number-one with a weekend gross of $55,082,230, for an average of $17,615 from 3,127 theaters and staying at #1 for a total of 4 weeks. It closed on April 30, 2001, after five months, with a final gross of $260,044,825 in the United States and Canada and an additional gross of $85,096,578 in other territories, for a total worldwide gross of $345,141,403. Critical reception The film received mixed reviews from critics. Rotten Tomatoes lists the film with a 53% rating,[2] while Metacritic lists the film with a 46/100 rating, indicating mixed or average reviews. Roger Ebert criticized the film, referring it a dank, eerie, weird movie about a sour creature who lives on top of a mountain of garbage, scares children, is mean to his dog, and steals everyones Christmas presents, and saying, There should be. . . a jollier production design and a brighter look overall. . . Its just not much fun. Awards The film garnered three Academy Award nominations, including Best Costume Design and Best Art Direction, and nominees Rick Baker and Gail Ryan won the Academy Award for Best Makeup. At the Golden Globes, Carrey was nominated for the Golden Globe Award for Best Actor – Motion Picture Musical or Comedy, losing the award to George Clooney for O Brother, Where Art Thou?. The film won a Saturn Award for Best Music. However, it was also nominated for two 2000 Golden Raspberry Awards for Worst Remake or Sequel and Worst Screenplay, but lost to Book of Shadows: Blair Witch 2 and Battlefield Earth respectively. [citation needed]

History Of Jazz And Classical Music Upon Entering A Modern Record Stor

History of Jazz and Classical Music Upon entering a modern record store, one is confronted with a wide variety of choices in recorded music. These choices not only include a multitude of artists, but also a wide diversity of music categories. These categories run the gamut from easy listening dance music to more complex art music. On the complex side of the scale are the categories known as Jazz and Classical music. Some of the most accomplished musicians of our time have devoted themselves to a lifelong study of Jazz or Classical music, and a few exceptional musicians have actually mastered both. A comparison of classical and Jazz music will yield some interesting results and could also lead to an appreciation of the abilities needed to perform or compose these kinds of music. Let's begin with a look at the histories of the two. The music called classical, found in stores and performed regularly by symphonies around the world, spans a length of time from 1600 up to the present. This time frame includes the Renaissance, Baroque, Classical, Romantic and Contemporary periods. The classical period of music actually spans a time from of 1750 to 1800; thus, the term Classical is a misnomer and could more correctly be changed to Western Art Music or European Art Music. European because most of the major composers up till the 20th century were European. Vivaldi was Italian, Bach was German, Mozart and Beethoven were Austrian; they are some of the more prominent composers. Not until the twentieth century with Gershwin and a few others do we find American composers writing this kind of art music. For the sake of convention, we can refer to Western Art Music as Classical music. Jazz is a distinctively American form of music, and it's history occupies a much smaller span of time. Its origins are found in the early 1900s as some dance band leaders in the southern U.S. began playing music that combined ragtime and blues. Early exponents of this dance music were Jelly Roll M artin (a blues player) and Scott Joplin (ragtime). The terms Jazz and Jazz Band first surfaced in the year 1900. Some say this occurred in New Orleans, although similar music was played at the same time in other places. The most prominent exponents of this early music, called Dixieland Jazz, included Louis Armstrong and Sidney Bechet. After World War I, Jazz music had evolved and was aided by the development of the recording industry. The small dance band ensemble grew into the larger orchestra known as the Big Band. The music of the Big Bands became known as Swing. Two of the more famous Swing band leaders were Tommy Dorsey and Harry James. In the late 40s and through the 50s, a different kind of Jazz became popular. This music, played by a very small ensemble, was much more sophisticated and complex . Its rich harmonic changes and melodic counterpoint were not conducive to dance. It became known as Bop, with Charlie Parker and Dizzie Gillespie being the early proponents. In the la st twenty years there has been a combination of Jazz with popular music of the US and Latin America. This modern Jazz music has been called Fusion. Present day exponents include Pat Metheny and Chic Corea. There has also been a return to the sound of Bop in the last ten years by such musicians as trumpeter Winton Marsalis and his brother Branford, a saxophonist. Let's focus on the instrumentation of the two kinds of music. In Classical music, both large orchestras and small ensembles are used. But generally, the greatest and most prominent compositions are for the larger symphony orchestra. The largest part of the orchestra is the string section consisting of violins, violas, cellos and string basses. These instruments were invented very early in medieval times but really matured into their present form during the late 18th century. The wind instruments, comprised of brass and woodwinds, took longer to mature. The brass section in particular did not posses the ability to play chroma tically (in all keys) until the advent of valves which allowed the length of the instrument to be changed while playing. This occurred around the middle

Lord Of the Flies Essays

Lord Of the Flies Essays Lord Of the Flies Essay Lord Of the Flies Essay Discuss the fragility of civilization against the destructive force of fear. If people become isolated from civilization, then the beast inside of us can break the bonds from society and unleash the evil within using the power of fear. In the book, The Lord of the Flies, by William Golding, a group of boys becomes stuck on an island and it portrays the breakdown of society and structure and the transformation of them into savages. On the island, the boys first follow a conch which was the order and the link to society on the island but after a while, it loses most of its influence due to the disintegration of social order and rules. A character that used the tool of fear to gain control of the boys was Jack, who represents a dictator on the island. The boys main fear was of the beast which also assisted the boys descent into savagery. Without any adults or concrete set of laws on the island, fear manipulated the boys into malevolent, vicious beings. Ralph, the main character of the book, used the conch to help lead the group of boys which would later decline into Jacks dictatorship of fear and despair. In the beginning, Ralphs power and influence over the boys was secure since most were still following the conch. As time went on, as the ear of the beast grew larger and larger, so did Jacks power while Ralphs shrunk smaller and smaller. In the quote, See? See? Thats what youll get! I meant that! There isnt a tribe for you anymore! The conch is gone (. 200). In this scene, the conch shell breaking meant the beast and fear taking over the island completely whilst civilization and order was eradicated. Also, Piggys death symbolized the boys full transformation into savages, mindless and bloodthirsty with no thought of guilt after they murdered one of their own. There is an antagonist in every book, and in the Lord of the Flies, the characters ame is Jack, who represents an evil, cruel overlord who uses fear to assert dominance. After being completely secluded from the rules that he had grown up with and the evil spirit inside him starting to manipulate his personality, Jack starts to show his true nature which is the savage that he had always kept inside of him. At various points throughout the story, Jack uses the boys fear of the beast to overthrow Ralph and the conch. In the quote, l expect the beast disguised himself. Perhaps Wed better keep on the right side of him, anyhow. You cant tell what he might do. The tribe considered this; and then were shaken, as if by a flow of wind. The chief saw the effect of his words and stood abruptly. (10. 142-143) This quote represented William Goldings idea of fear being the most effective way of control, with Jack using fear to get his tribe to do what he wishes. The book portrayed how terrifying the impact fear can have on people and how far it can manipulate them. Throughout the book, the idea of the beast developed into fear which resulted in the crippling of the conch, the link to society and sanity and the barrier that was stopping them from turning into savages. The quote, The one permanent emotion of the inferior man is fear fear of the unknown, the complex, the inexplicable. What he wants above eve rything else is satety by Henry Louis Mencken can be seen in the Lord of the Flies through the boys whose fear of the beast and the want for safety gives Jack the power to take leadership. This idea of the beast also warped the boys minds so much that they leapt on to the beast, screamed, struck, bit, tore. There were no movements but the tearing of teeth and claws. (9. 168) thinking Simon as the beast. Fear had turned innocent boys into ruthless, bloodthirsty murderers. William Goldings idea of the beast within us all resonates in real life, not Just in the book. Ralph, who represented order, structure, law and democracy soon toppled because of how much fear affected the boys. The conch, the link to society, was shattered by the evil that fear had created, which were the savages that the boys had turned into. It is ironic because the beast that the boys were so afraid of was actually the monsters that they had turned into. Without civilization, fear can warp and transform us into things that we would have never expected, much like Jack and the boys. Lord of the Flies Essays Lord of the Flies Paper Lord of the Flies Paper Essay Topic: Lord Of the Flies Director Peter Brook based Lord of the Flies on the novel by William Golding. The film, released in 1963, is the tale of a group of upscale British schoolchildren who are being flown out of London to the supposed safety of the South Pacific before war erupts. Their airplane crashes and the lads are left to fend for themselves on a remote island. The storyline takes the boys from innocence to savagery. The film did not receive rave reviews from critics. The film version takes away some of the creative imagination that comes from reading the story, but its images are as shocking as one might imagine little boys turned into violent savages(Webster, Apollo Guide). The reviews could be in part from the inexperience of the actors. The little boys were almost all non-actors whose parents volunteered them for the job out of respect for the book (Webster, Apollo Guide). However, Peter Brook did an excellent job of depicting the possible outcome of the situation with which the children are fa ced. This film shows human nature in its truest form. Society is faced with people who are vulnerable to others, those who are capable of making the right decisions, and some who feel the need to violate the rules.Piggy, portrayed by Hugh Edwards, is the most vulnerable character. At the beginning, he makes the mistake of divulging his nickname. Piggy seems to be intelligent and sensible, but lacking the confidence in himself to put it to use. Jack belittles Piggy throughout the film. He continuously calls him Fatty and at one point slaps him in the face, which causes his glasses to break. Piggys only hope is the friendship of Ralph, who betrayed him at the beginning, only to eventually become his best friend. Piggy never succumbed to the savagery of the others. In his last words, What is it better to be, a bunch of savages like you are, or sensible like Ralph is

Looking for richard Documentary Movie Essay Example | Topics and Well Written Essays - 2250 words

Looking for richard Documentary Movie - Essay Example From his impromptu interviews in the streets of New York and the Global Theatre in London, we glean that indeed a lot of people regard a Shakespearean play as all Greek to them. Someone even wryly commented, â€Å"it sucks†. Pacino clearly attempts to modernize this Shakespearean tragedy, lacerate all the 16th century trappings cloaking it and present it under a new light influenced by 21st century modernism. In other words, he wants to make it hip. We can just surmise that Pacino, who was a high school dropout, had belabored Shakespeare in his high school days because of the 16th century lingo that helped to make his high school days exasperating and a survival of the fittest contest. to elucidate and instruct us on the intricacies and character motivations of a Shakespearean play. He particularly disentangles the complexity of the theme in Richard III and outlines in order to simplify the complex relationships by the character personae involved in the War of the Roses i.e. the Houses of York and Lancaster. He teaches us that Richard III is all about the intense competition by both houses to take accession to the throne of England and the ambition and lust for power even within one family and the use of unscrupulous and Machiavellian means to eliminate all those who stand in the way to one’s inexorable march to the throne. Pacino also attempts to show theater afficionados the hectic preparations needed to stage-manage a Shakespearean play. He thus assembles his cast, rehearses them for particular scenes while intermittently analyzing and dissecting the elements composing that segment and possibly to ease the strain of the Shakespearean denouement, he clowns around. Then the actors lay bare their Shakespearean souls with all the intensity they can muster by enacting specific scenes of the play. There was Lady Anne

Contribution of Motivation in Reducing Employee Turnover in the Essay

Contribution of Motivation in Reducing Employee Turnover in the Banking Sector - Essay Example In turn employees expect fair pay, good working conditions, proper tools and equipments, secure career, fair treatment, advancement training, power, as well as involvement in making decisions amongst many other needs (Nandanwar, Surnis, and Nandanwar, 2010: p9). Expectations from both employees and employers vary with organization and individual thus the burden experienced by top management in ensuring that there is no conflict of the interests and needs. Addressing employees’ expectations requires understanding of employee motivation. Employee motivation is one aspect of human resource management with its main function being uplifting the morale and spirit of work amongst employees (Sara, Katharina, and Sverke, 2009: p4). Uplifted spirit and morale enhance meeting of set targets, objectives, aims, goals, and standards while at the same time following established rules and regulations. Notably, employee motivation reduces movement in an out of an organization (Wilson and Madse n, 2008). In fact, employee motivation enhances retention of individuals within a firm hence reduction of employee turnover, which has so far proved to be very costly in terms of time and other resources. Banking industry is a very sensitive sector as it deals with customers’ money and other valuables. ... Within this proposal, research aims and objectives coupled with an overview of the literature to be used in the final dissertation is provided. Moreover, this dissertation proposal outlines the proposed research plan, which will include overall research strategy, underlying assumptions, research methodology, critical discussions, and conclusions. Aims of the Study Based on the above introduction, the major aims of the proposed dissertation are improvement-related. Particularly, these aims can be listed in the following chronological list. i. Identifying various aspects of employee motivation. ii. Identifying factors resulting into differential employee needs hence motivation. iii. Finding out relationship between motivation and employee turnover in the banking sector iv. Identifying how motivation reduces employee turnover in banking sector Objectives of the Study i) To identify the role of motivation in reducing employee turnover in the banking sector ii) To understand how motivatio n reduces employee turnover in the banking sector Research Questions i) How are employees in the banking sector motivated? ii) What determines employees’ motivation in the banking sector? iii) How do employees respond to motivation in the banking sector? iv) How does motivation contribute to reducing employee turnover in banking sector? v) Is motivation the major factor in reducing employee turnover in the banking sector? Chapter 2: Overview of the literature According to Rynes, Gerhart, and Minette (2004: p1), contrary to expectations of some employers contemporary employees do not place much emphasis on financial rewards. As a result, many employers have found motivation of employees very difficult despite reviewing of their financial rewards upwards (Emery and Oertel, 2006: p2). It

A Case Analysis On Arik Air Nigeria Commerce Essay

A Case Analysis On Arik Air Nigeria Commerce Essay This essay is a case analysis on Arik air Nigeria and will therefore seek to identify the major threats and opportunity in the environment, analyse the strength and weakness of the company, identify the strategic position of Arik air, and suggest a strategy to be adopted by the airline in an effort to sustain its competitive advantage. BACKGROUND Arik Air is Nigerias biggest indigenous commercial airline offering domestic flights to major cities in Nigeria and with an expanding network of regional and international flight operations to major cities in the world (Eze, 2010). Presently, Arik Air flies to 17 Domestic destinations in Nigeria and 8 International destinations (Arik air, 2010: Online). Arik Air Nigeria The companys corporate mission is: To be a safe and reliable airline by selecting and operating new, modern aircraft and by employing the most experienced and efficient staff. (Airkair, 2010: Online) Vision: To make Nigeria proud of its aviation industry (Arikair, 2010: Online) Strategic Intent: Ariks strategic intent is to be the preferred airline carrier of choice in West Africa. (Airk Air, 2010: Online) EXTERNAL ANALYSIS: The external analysis was conducted using PESTEL Framework and Porters five forces as the basic tools (Thompson, 1997; Luffman et al, 1996; Welsh, 2005; Johnson et al, 2009) in an effort to understand the effect of changing environment on Arik Airs operation. The findings based on pestel framework (See Appendix 1) and Posters five forces (See Appendix 2) are as follows: An analysis of the political environment revealed that governments around the world are tightening immigration regulations due to the surge in terrorism the implication of which is a reduction in the number of global traveller thus posing a threat to airline including Arik Air. (Stevermen, 2009; Cartar, 2010). However liberalization and Deregulation efforts are being made in several regions of the world with Asia setting a target for the full liberalization of its skies by the year 2015. This is projected to boost aviation industry performance by creating avenue for fair competition platform between more established airlines and the growing competitors like Arik Air(Bailey, 1986; Smith Cox, 2007; Ting, 2008). The rising fuel price is a matter of economic concern in the world, with Aviation fuel price estimated at $85 per barrel (IATA, 2010: online) the implication of which is an increase in running cost for airlines and this poses a high threat to Airlines. However, there is optimism that a global economic recovery is on the way with the world economy expected to grow 2.7% in 2010 (World Bank, 2010: Online) and the aviation industry is forecasted to reduce its loss from $5.8 Billion in 2009 to $2.8 Billion in 2010. (Financial Times, 2010). The World travel tourism council (2010) projects an increase in the number of holiday travellers in 2010 with further growth expected in 2011. The 2010 world cup is expected to boost travel to Africa in 2010 (Eberl, 2010). Percentage change vs. 05-Mar-10 Index* $/b cts/gal $/mt 1 week ago 1 month ago 1 year ago Jet Fuel Price 243.3 89.0 211.9 701.4 3.4% 4.1% 80.3% Source: IATA (2010: Online) source from Platts * 100 in 2000 (87 cts/gal) Impact on this years fuel bill of the global airline industry: New fuel price average for 2010 Impact on 2010 fuel bill $85.5/b +$13 billion Estimated by IATA Source: IATA (2010: Online) With heightened security checks and the introduction of the full body scan at airport, there are concerns over the privacy infringement due to the utilisation of the full body scan. (McDonough, 2010). Arik air is in the traditional full service airline industry offering pre-flight, in-flight, and post flight services to customers and its competitors in the industry include Virgin Atlantic, British Airways, Air France, Lufthansa, Emirate, Qatar Airline and South African Airways all of which are established airlines with good brand image. An industry analysis revealed as follows (See Appendix 2): there is high competitive rivalry within the industry; barrier to new entrant is high due to the enormous capital required to start an airline; buyers have a high bargaining power due to the various options of airlines available to them and suppliers have a medium bargaining power. INTERNAL ANALYSIS: The internal analysis was conducted through an evaluation of the resource based view of strategy (resources and competencies) (Mahoney Pandian, 1992; Johnson et al, 2009); as well as competitive advantage; value chain and VRIO (Johnson et al, 2009; Thompson, 1997; Luffman et al, 1996) to identify the strengths and weakness of the company. (See Appendix) UNIQUE RESOURCE(S) AND CORE COMPETENCIES (See appendix 3 for the list of tangible and intangible resources of the company) Arik Airs unique resource is its chairman who is an elder statesman in Nigeria with an easy access to finance while its core competencies are its excellent customer relations skill and reliability COMPETITIVE ADVANTAGE Arik air derives its competitive advantage from a unique merge of low price and quality service. This is based on its vast research and unique understanding of the West African market need for quality service at affordable prices and the support it receives from the Nigerian government and some other West African countries through concession and subsidies which thus reduces its operational cost and affords it a lower price than competitors (William, 2010; Russell, 2008; Abioye Ezeobi, 2008). THE VALUE CHAIN (See appendix 4) An evaluation of Arik Airs value chain activity revels as follows: The Inbound logistics which involve the delivery of fuel for the aircraft, in-flight meals, cleaning of the aircraft in preparation for a flight is outsourced (procurement) through an effective human resource management practice in an effort to reduce amount of people employed by the airline and reduce fixed operational costs. Arik with its strong finance base utilises an integrated ICT technology (Infrastructure/technology) to manage and support its operation by enabling online bookings, ticket purchase and flight check-in in an effort to reduce operational cost of employment. To ensure safety/reliability, a strict maintenance of its fleets is outsourced and an effective human resource management policy is put in place (training and reward) to promote employee commitment and performance (Arik, 2010: Online; Banfield Kay, 2008). Outbound logistics with regard to customers luggage is coordinated and monitored with a technological coding and is outsourced to Sachol to ensure the safety of customers property and to sustain Arik Airs reliability (Airkair, 2010: Online, Sachol, 2010: Online) while an extensive marketing is implemented through the media to promote sales. This enables Arik air to achieve its competitive advantage through a systemic integration of technology (speedy services and reduced operational cost), human resource management (ensures quality delivery of services by employees) and a firm infrastructure to support its primary activities thus enabling the airline to deliver quality services at reduced prices in comparison to competitors. VRIO: The VRIO examines the sustainability of a firms competitive advantage (Johnson et al, 2008); Arik Air offers its low priced fares with excellent in-flight services unparallel to none offered by any Nigerian airline (Eze, 2010) which implies that its services are valuable and rear. However this can be imitated by other airline thus Arik air enjoys a Temporary competitive advantage (Khanna, 2010) In the airline industry the critical success factors are: a good brand image; good quality service; good customer relations; cost effectiveness; Reliability; safety. (Svein Vidar, 2004; Bijan Kenneth, 2005). Judging by the critical success factors in the airline industry, Arik Airs performance is standard in the industry since the airlines services are affordable, safety is given high priority, it offers good customer service, and is reliable. However, theres need to develop the Arik brand beyond West Africa. SWOT ANALYSIS (Kotler et al, 2009) See Appendix 4 Arik airs strengths are its highly skilled workforce with excellent ethical conduct and customer relations (Some of the Best in the industry), the easy access to finance or funding, the airlines fleets of aircraft (mostly new), speed in service delivery and low operational cost while the weaknesses are the brand image (still unrecognised outside west Africa), flights offering to only 8 international destination (Williams, 2010). In consideration of Ariks strengths and weaknesses, the external environment provides opportunities as well as threats for Arik air. The identified opportunities are an increase in earnings due to a projected increase in the numbers of global travellers (World travel tourism council, 2010); expanding the network of flight destination due to the expected liberalisation of skies in Asia and the African continent (Bailey, 1986; Smith Cox, 2007; Ting, 2008) However, the threats in the environment include the unstable global fuel price, increased terrorism scare s, continued government subsidy for competitors airlines which reduces the open market competition and the expected mergers in the airline industry which might result in the dominance of a few big airline. Arik Airs plans to increase its market share in Nigeria and West Africa and equally targets an expansion its operation across Europe, North America and Asia but Arik Air is faced with immense industry competition on international destinations from the established airline (Virgin, Bristish Airways, Emirate) and The threats global economic recession which has slowed the expected growth of the airline. The competitive strategy adopted by Arik is the Hybrid strategy (see appendix 4). This strategy allows the airline to maintain its low cost base thus enabling it to compete on low price relative to competitors with sustainable differentiation. However, the low price might impede the airline ability to obtain the maximum returns possible. (Johnson et al, 2009) STRATEGIC OPTIONS: Arik air is experiencing a decline in its projected market growth caused by the increase competition in airline industries; the various strategic options available to Arik Air are evaluated simultaneously below with the aid of TOWS and Ansoff Matrix (Khanna, 2010; Johnson et al, 2009). (See Appendix 5: Tables 3 4): Strategy 1 Strength-Opportunity/Market Development Arik Airs key strengths of easy access to finance and excellent customer service practices can be explored based on the identified opportunity in the macro environment (politics) stemming from the planned liberalisation of skies in Asia and Africa (Bailey, 1986; Smith Cox, 2007; Ting, 2008). The strategy option this provides Arik Air is Market Development. The Airline can increase its fleets of aircraft by purchasing additional aircrafts, employing and training additional workforce, and increasing the route options of the airlines to more destinations in Asia and Africa Strategy 2 Strength-Weakness/ Market Penetration Market penetration is another strategic option available to Arik air. By utilising this strategy, Arik air can utilise its strong financial capability to bankroll an extensive marketing exploit to improve the brand image of the airline. This will create awareness for the Arik brand thus, enabling the airline to gain a greater market share in its present markets. However, the heightened competition in the industry poses a genuine threat to this strategy. Strategy 3 Strength-Threat/Diversification The on-going merger in the industry which may result in a few dominant airlines is a threat to Arik air. Arik with its easy access to finance can adopt a related diversification into the budget airline industry (horizontal integration) with the option of acquiring Virgin Nigeria (low cost low frills airline) (Attitude travel, 2010: Online) This will enable Arik air to optimally minimize the threat posed by merger of the more established operators by spreading its risk and making it a formidable competitor. Strategy 4 Weakness -Opportunity/Product Development The weak brand identity of Arik Air outside West Africa is one of the airlines weaknesses. Arik can overcome this weakness by ensuring that the flight experience of its customers remains memorable with an excellence in customer service at all time. The company can equally offer new products such as travel miles accumulation/flyers club membership for its customers as a Product Development Strategy. Strategy 5 Weakness -threat/Consolidation The proposed merger in the airline industry which might result in a few dominant airlines is a major threat to a growing airline like Arik airs weak brand identity; Arik can adopt any option of consolidation (Johnson et a, 2009) to defend its market share by merging with some established airline like Qatar Air or Emirate in order to ensure the sustainability of the business. The problem however is the possible loss of Ariks brand identity sue to such consolidation (Johnson et al, 2009) SELECTED STRATEGY After a thorough evaluation of the strategic options available to Arik air, the most viable option for the airline to adopt is a related diversification of the companys operations into the no-frills airline industry (a form of concentric diversification) (Mintzberg et al, 2003; Johnson et al, 2009). As suggested by Johnson et al (2009), related diversification allows a company to expand by utilising its existing infrastructure, resources, competencies and strengths in a new trade of similar capacity or intricacies. Therefore by this strategy, Arik air can capitalise on its strong financial strength in acquiring Virgin Nigeria (a no frill airline in Nigeria) (Attitude travel, 2010) or may purchase additional aircrafts to its fleets to cater exclusively for the no frills service operations while still utilising some of the companys existing technological infrastructure to cater for online bookings and check-ins (without incurring additional cost of employment). This is because there is evident potential synergy between the new business (a no-frills flight operation) and the core one, based on a common facility, asset, channel, skill, even opportunity. (Mintzberg et al, 2003:124) CONCLUSION To conclude, the introduction/inclusion of the no-frills airline options will afford Arik air no increased workforce requirement (due to the low service requirement of no-frill operations thus resulting in reduced operational cost); spread its market risk; enable greater efficiency, and will give commuters a greater variety to choose from among the Arik brand thus increasing the potential customer base of the airline. The adoption of diversification strategy by Arik air is a sustainable option for the airline due to the fact that there is presently only one no-frills airline in West Africa (Virgin Nigeria) (Attitude travel, 2010) which Arik air has the option of acquiring in order to build its business and booster its market share. However should the option of acquiring Virgin Nigeria not be chosen, Ariks reliability and brand identity in West Africa is sufficient to sustain the success of the diversification exercise thus ensuring Arik airs market growth. APPENDIXES (Appendix 1) PESTEL Analysis Political: Government subsidies for flag carriers: Flag carriers benefit from subsidies and cash injection from the government, relaxed accessed to loans, reduction in airport service and landing fees, subsidies on fuel and fiscal privileges. (The international chambers of commerce, 1995) Employment regulations: Countries differing employment regulations and trade union laws which Scholars have identified to a considerable affect the operational activities of organisations. (Harris et al, 2003; Deirdre, 2005) Immigration: The increasing global terrorism threats is resulting in governments around the world tightening immigration regulations which in turn might result in a reduction in the number of traveller around the world (Stevermen, 2009; Cartar, 2010) Deregulation: The deregulation of the aviation industry will provide an avenue for improved market conditions that will promote growth in the industry and remove the barriers to entry for new airlines thus allowing for effective market competition. (Bailey, 1986; Smith Cox, 2007) Liberalization of skies: Asia hopes to achieve a full liberalization of its airspace by 2015 and has put up a round map to achieve that. (Ting, 2008) Economic: Unstable Fuel price: The rising fuel price is estimated to result in a $13billion increase in 2010 oil bill with fuel prices put at $85/barrel. See appendix 1 (IATA, 2010: Online) Global economy recovery: The World Bank projects that a global economy recovery is on the way with a 2.7% growth expected in 2010 (World Bank, 2010: online) the aviation industry is projected to make a loss of $2.8billion in 2010 down from $5.8 billion made in 2009 (Financial Times, 2010) Mergers in the industry: The airline industry is undergoing transformation as airlines are announcing merger plans (Leung, 2010; Clark, 2010) Social: The World travel tourism council (2010) projects an increase in the number of holiday travellers in 2010 with further growth expected in 2011. Furthermore the 2010 world cup is expected to boost travel to Africa in 2010 (Eberl, 2010). There are concerns over the introduction of the full body scan at airport over the privacy infringement (McDonough, 2010). Technology: Terrorism threats, has prompted an increase in security screening in many airports with the introduction of the Full body scan (McDonough, 2010). New Air Traffic Control (ATC) technologies have been developed for commercial airlines one of which is ADS-B. (Karp, 2010) Environmental: In an effort for airlines to go green the International Air Transport Association (IATA) plans to cut CO2 emission by 1.5Million tonnes in 2010. (IATA, 2010: Online) Legal: The international air transport association (IATA) is to sign a data sharing agreement with the EU, US and ICAO (IATA, 2010: online). Furthermore, there are restrictions on mergers and acquisitions in the airline industry. (Appendix 2) Porters 5 Forces Threat of Entry: There is relatively low threat of entry to the industry based on the high capital requirement of starting an airline. Furthermore the airline industry is presently making a loss (IATA, 2010) which makes it unattractive to many investors thus reducing the numbers of possible entrant. Threat of substitute: Substitutes to airline are Trains, Automobiles and Ship. The threat posed by these is relative to the intended destination, time and cost analysis by the customers (Givoni, 2009). For National and Regional travels, these substitutes pose an increased threat to the airline industry due to the cheaper prices they offer with particular reference to travel by automobiles and/or trains. However, this threat is low on transatlantic travels. Bargaining Power of Suppliers: Scholars have argued that the present global market condition is tending towards buyers market (Kotler et al, 2009). This is also made evident by aircraft manufacturers seeking the greater participation of airlines in the design of their aircrafts customising. However due to high switching cost in the airline industry, the bargaining power of the supplier is medium. (Kotler et al, 2009) Bargaining Power of Buyer: Consumers have a high degree of options to choose from and this allows them a great bargaining power. (Kotler et al, 2010) Competitive Rivalry: The airline industry is highly competitive and there is prevalent merger going on in the industry in an effort to cut cost and improve efficiency. (Leung, 2010; Clark, 2010) and there is a high exist barrier Fig 3 Porters five forces: Source: Johnson et al (2009: 31) adapted from Porter (1984) (Appendix 3) Table 1 Arik Airs Resources Tangible Resources Intangible Resources Fleets of Aircraft (Physical resources) Buildings (Physical resources) Capital, Shareholders, Bankers (Financial resources) Highly skilled Employees (Human resource) Brand Customer database Business system Source: adapted from Slack et al, 2009 The aircraft fleets are as follows (Arik Air, 2010: Online) Two (2) Airbus A340-542, manufacture date: 2008-2009 with a Seat capacity of 237; Three (3) Boeing 737-800NG, Manufacture date: 2009 has a seat capacity of 148; Six (6) Boeing 737-700NG, Manufacture date: 2007-2008, has a seat capacity of 131-149; Three (3) Boeing 737-700, Manufacture date: 2001, has seat capacity of 124; Two (2) Boeing 737-300, Manufacture date: 1989, has seat capacity of 126; Four (4) Bombardier CRJ-900, Manufacture date: 2005-2007, seat capacity of 74; Two (2) Bombardier Dash 8 Q400, Manufacture date: 2009, has seat capacity of 72; Three (3) Bombardier Dash 8 Q300, Manufacture: 2001-2002, with seat capacity of 50; Four (4) Fokker 50, Manufacture date: 1990, seat capacity of 51; Two (2) Hawker HS 125-800XP, Manufacture date: 2004, seat capacity of 8. (Appendix 4) Table 2 SWOT Internal Origin Strengths highly skilled workforce with excellent ethical conduct and customer relations the easy access to finance or funding, the airlines fleets of aircraft (mostly new), -speed in service delivery and -low operational cost Weakness the brand image (still widely unrecognised outside west Africa) -Limited flight offering to 17 local and only 8 international destination External Origin Opportunities -increase in the numbers of global travellers expanding the network of flight destination due to the expected liberalisation of skies in Asia and the African continent Threats -unstable global fuel price, -increased terrorism scares, government subsidy for competitors -dominance of a few big players due to merger. Source: Adapted from Kotler et al (2009:101) Fig 4 Source: Marketing teacher (2010: Online) adapted from Bowman (1995) (Appendix 5) Table 3 TOWS analysis of Arik Air Nigeria. SW Strategy that use strength to overcome weakness Strategy 2- Market Penetration Opportunity -Increase in the numbers of global travellers expanding the network of flight destination due to the expected liberalisation of skies in Asia and the African continent Threats unstable global fuel price, -increased terrorism scares, government subsidy for competitors -dominance of a few big players due to merger. Strengths -Easy access to finance -excellent customer services -low operational cost Highly skilled workforce SO Strategy that use strength to maximize opportunity: Strategy 1 Market Development ST Strategy that use strength to minimize threats. Strategy 3- Related Diversification (Horizontal Integration) Weakness -weak brand identity -Few flight destination offering WO Strategy that minimize weakness by taking advantage of opportunity Strategy 4- Product Development WT Strategy that minimize and avoid threat Strategy 5 Consolidation Table 4 Ansoff Matrix Existing Product New Product Existing Market -Market Penetration -Consolidation -Product Development New Market -Market Development -Diversification Source: Johnson et al (2009:174) REFERENCES Abioye, O. Ezeobi, O (2008) YarAdua, governors pledge support for Arik [Online] Available from: http://www.punchng.com/Articl.aspx?theartic=Art2008120422503246 [Accessed; 2nd April, 2010] Attitude travel (2010) African low cost no frills airlines [Online] Available from: http://www.attitudetravel.com/lowcostairlines/africa/ [Accessed: 23rd March, 2010] Bailey, E. (1986) Price and Productivity Change following Deregulation: the US experience. The Economic Journal 96(381),1-17 Banfield, P; Kay, R. (2008) Introduction to human resource management. Oxford, Oxford University Press. Bijan, V; Kenneth, F (2005) A total factor productivity based structure for tactical cluster assessment: Empirical Investigation in the airline industry. Journal of Air Transportation. 10(1), 3-19 Carter, N (2010) United Kingdom: Immigration Law Update [Online] Available from: http://www.mondaq.com/article.asp?articleid=92474 [Accessed: 12th March, 2010] Clark, P (2010) Investors in BA focus on open skies talks [Online] Available from: http://www.ft.com/cms/s/883d3e28-19ac-11df-af3e-00144feab49a,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F883d3e28-19ac-11df-af3e-00144feab49a.html_i_referer=http%3A%2F%2Fsearch.ft.com%2Fsearch%3FqueryText%3Dlibralisation%2Bof%2Bskies%26ftsearchType%3Dtype_news [Accessed: 13th March 2010] Deirdre, M (2005) Working Time Laws : a Global Perspective : Findings from the ILOs Conditions of Work and Employment Database. Geneva, International Labour Office Bureau International du Travail. Eberl , N. (2010) world travel trends spell opportunity for 2010. [Online] Available from: http://www.bizcommunity.com/Article/196/147/42144.html [Accessed: 14th March, 2010] Eze, C (2010) Arik air announces management team restructuring [online] Available from: http://www.thisdayonline.com/nview.php?id=168400 [Accessed: 12th March, 2010] Financial times (2010) Global airline losses [online] Available from: http://www.ft.com/cms/s/118a1a5e-2d1f-11df-8025-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F3%2F118a1a5e-2d1f-11df-8025-00144feabdc0.html_i_referer=http%3A%2F%2Fsearch.ft.com%2Fsearch%3FqueryText%3Dlibralisation%2Bof%2Bskies%26ftsearchType%3Dtype_news [Accessed: 13th March, 2010] Givoni, M. (2009) Book review: Mobility by John Urry. Transport Reviews, 29(1), 143-144 Harris, H.; Brewster, C.; Sparrow, P. (2003) International Human Resource Management, London, Chartered Institute of Personnel and Development. IATA (2010) Jet price Monitor [Online] Available from: http://www.iata.org/whatwedo/economics/fuel_monitor/index.htm [Accessed: 13th March 2010] Johnson, G; Scholes, K; Whittington, R (2009) Fundamentals of Strategy. Essex, Pearson Education Limited. Karp, A (2010) LaHood: White House has an interest in funding NextGen aircraft equipment, [Online] Available from: http://atwonline.com/news/story.html?storyID=19647 [Accessed 14th March 2010] Khanna, T (2010a) Internal Analysis: the VRIO framework. [Lecture] University of Greenwich, 15th February. Khanna, T (2010b) Managing Strategy. [lecture] University of Greenwich, 8th March. Khanna, T (2010c) Corporate level stra

No to Gmo Essay

No to GMO Genetically modified foods are foods or plants that have been modified by researchers and scientists to improve the growth and development process. This idea was first introduced in 1982 and now has become widespread in use, especially in the US. This technology is sometimes referred to as â€Å"gene technology† or â€Å"genetic engineering† (WHO). All genetically modified foods are produced in a laboratory to â€Å"enhance its biological feature† (Godiff). This is not healthy. GM foods have the potential to pose major health risks for humans. The three major issues of concern for human health are allergenicity, gene transfer, and outcrossing. Genetically modified foods also pose risks to the environment, such as the possibility of species extinction (WHO). These foods are being produced because they seem to be advantageous. They seem to bring promise of lower prices and better quality. The whole purpose of genetically modified food(s) is to improve crop producti on by resisting unwanted insect damage, viral infections, and tolerating certain herbicides; however, this is not the result of GM foods (WHO). Cost, safety, property rights, and potential environmental danger all must be properly addressed and assessed. But perhaps they are being addressed in all the wrong ways. One of the biggest overall concerns, aside from human health, is for the environment. First, there is a fear that the GMO’s may â€Å"escape† and introduce the engineered genes into wild populations (WHO). This means the modified genes could alter plants and animals that were not meant to be altered. This leads into another big issue, insects that may not be pests will become susceptible to the gene product, causing death throughout various insect populations. That might mean the very insects that help plant growth and provide essential nutrients, will die off. A study showed that the pollen from genetically modified corn caused high death rates in monarch butterfly caterpillars (Godiff). Monarch butterflies are already a near threatened species. If we continue to grow these crops, we could risk endangering not only the magnificent Monarch butterfly, but other species as well. This is a big problem. The first of the major concerns for human health is allergenicity. Allergenicity is a problem because there are possibilities that a new allergen could be pr oduced along with the new gene, meaning that it could produce even more things to be allergic to (Godiff). Because so many people are allergic to  different types of food, this seems to raise the most concern. Not only is it bad that allergenicity is a concern, it is even worse that there is no reliable way to test the product for allergies (Pusztai). The next two areas of concern surround gene transfer and outcrossing. And they are a lot more complicated. Gene transfer is when genes from the GM food product transfer to cells of the body. This could result in serious adverse effects. This would be extremely bad if genes with an antibiotic resistance were to be transferred into the human body. Once they were transferred it would cause antibiotic resistance, which would lead to the body not being able to fight off certain pathogens. Once the body is not able to fight off the pathogens, it could lead to a weakened immune system and ultimately not getting better. This is hard work in the medical field going to waste. Outcrossing, the second important area of concern, is â€Å"the movement of genes from GM plants into conventional crops or related species in the wild† (WHO). This is an issue because seeds can easily be transferred from one place to another- by wind, water, and certain animals. The pollen from the genetically modified crops could also be transferred to the conventional crops. This ultimately means that our conventional crops may become contaminated, and mixed with the GMC’s. Farmers will have no way of knowing if this happens. So, one pro posed way to fix this is to adopt regulations such as separation of the fields between GM crops and conventional crops (WHO). Genetically modified crops and conventional crops cannot co-exist. Really, in general, there is no end to the controversy over genetically modified crops or GMO’s. Each of these foods must be assessed on â€Å"case-to-case† basis. These studies cannot be generalized and cannot be taken lightly. Greenpeace said, â€Å"Scientific concerns about the safety of GM foods are clearly real† (Meikle) There is a study that showed the toxin levels are not only extremely evident but also extremely unpredictable (Pusztai). In all honesty, while these may be the major and most important areas of debate, they are not the only ones. In fact, there could be countless adverse health effects that we do not even know about yet. These products must undergo more testing and stricter regulations. We, like the European Union, need to enforce and place more emphasis on testing GM foods. Perhaps not to the extreme, as they are, like violent protesting and activist raids. We do not want to destroy years of fieldwork, but we do need to do something, before it gets out of hand  (Curry). There is not nearly enough information on genetically modified foods for them to be considered safe. There is no information on the long-term effects. Finally, labeling genetically modified foods. This should hit home the most. We should know what we are eating. We should want to know what we are eating. If the product is made with genetically modified corn, it should say so on the ingredients list. Otherwise it should be labeled no GMO’s. This is so important, just for everyday purposes, so that we can consciously decide and make educated decisions on the foods we are eating and what we are supporting. How are we supposed to stop the mass production of GMC’s if we are buying them? Buying foods that are made with GMO’s is only showing support for the very thing we do not want. This is essential for ourselves and our family. In conclusion, genetically modified foods are bad news. There is not enough information on them to really know whether or not they are okay. And there is certainly not any information on what they could do to our health in the future. Until there is, the skepticism will remain. Genetically modified foods need to be further researched and labeled in the market. But as of right now, they seem to be causing a lot of problems and also have the potential to cause many more. Human health and the environment are at risk. Genetically modified foods aren’t worth it. Once there is more research and tests done, there may be reason to further review it. But right now the answer is no. Bibliography â€Å"20 Questions on Genetically Modified (GM) Foods.† World Health Organization . Web. 12 Mar. 2013.. Curry, Andrew. â€Å"Seeds of Conflict.† Discover Magazine. (2013): n. page. Web. 12 Mar. 2013. . Godiff, Lewis. â€Å"Genetically Modified Foods.† Science and Technology Journal. (2012): Web. 12 Mar. 2013.. Meike, James. â€Å"Journal to Publish GM Foods Report.† Guardian. (1999): Web. 26 Feb. 2013. . Pusztai, Arpad. â€Å"Genetically Modified Foods: Are They a Risk to Human/Animal Health?.† actionbioscience. n. page. Web. 12 Mar. 2013. .

Business Strategic Direction

The Knox box was created to help out the fire department in case of emergencies. It is a non destructive way for the fire department to enter a commercial building or a residence. There are over 10,500 fire department and government agencies that are signed up with the Knox Company. The Knox Company does business in the United States, Canada, Japan, Bahamas, Puerco Rice, and Germany as well as other European countries. The European and Asian foreign market demand for the Knox box is mostly fromU. S military bases stationed there. In Canada, Puerco Rice and the Bahamas the demand for the box comes from commercial businesses and residential homes. The driving factor for purchasing a Knox box comes from whether the fire department requires a building to have one for emergency access as compared to a customer needing one for safety reasons to store a spare house or business key. Both AAA and The Knox Company face many of the same internal forces that affect the organizational behavior of the two companies.AAA and Nook's success both rely on the need to meet customer demands. Knox may need to engineer a new type of lock box to meet the current needs of fire department while AAA may need to provide a new service or insurance product to better serve their loyal customers. Both companies are working to maximize profit and meet the needs of their customers at the same time. While the two companies have many similarities they also have a few differences. Knox is a company located here in Arizona, producing American made parts.AAA has operation centers in various states from coast to coast. The size Is also quite different between the two companies. AAA employs thousands of employees and caters to the needs of millions of members where Knox Company only employs approximately a hundred employees. The vast difference In size creates many different challenges for AAA and Knox. The two companies are In two completely different Industries, but they are both customer driven. Bo th companies face different Internal and external forces that play a large part In the shaping of each company.

Decision Making Case Study Essay - 1189 Words

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